Client Story · Professional Association / Nonprofit
PAAIA: community growth for a professional association
The Public Affairs Association of Iran (PAAIA) needed to grow membership and engagement among a distributed, engaged community — through digital channels that respected the organization's mission.
Where PAAIA started
A national community with no single geographic center means traditional local marketing does not apply. Growth had to come from national search presence, content that spoke to the community's identity, and member-driven sharing.
What we built for PAAIA
- ✓National search and content strategy centered on the community's core topics
- ✓Content program that members were proud to share
- ✓Email and social coordination keeping the community engaged between events
Outcomes that matter
Growingmembership and engagement on an upward trend
Nationalpresence without geographic constraints
The full story — context, numbers, and what we would do differently — is in the complete case study PDF, published with the client.
Download the full PAAIA case study
The complete case study, as published, with the full engagement narrative.
Download PDF ↓