One North American SEO program — US and Canada together
Sell on both sides of the border without running two disconnected agencies. A single program architecture, correct hreflang between en-US and en-CA, and reporting that shows each market clearly.
The cross-border problem most companies have
Companies selling in both the US and Canada usually end up with two problems: either one site tries to serve both markets and Google picks a single winner for every keyword, or two separate sites run two separate agencies with two separate strategies. Both cost you rankings and money.
The right architecture is one domain with clean market segmentation — hreflang annotations that tell Google exactly which version to serve to which searcher, market-specific page sets where demand genuinely differs, and shared authority where it does not. One program, two markets, zero cannibalization.
How we run North American programs
We run keyword research separately per market (volumes, competitors, and buying language differ), then architect one site that serves both. Shared service pages carry the national authority; market-specific pages cover pricing in the right currency, local case studies, and country-specific compliance or regulatory content where it matters.
Reporting splits performance by market — US traffic, leads, and pipeline next to Canadian — so you always know which market is producing and where to invest next. No more guessing whether "growth" means Toronto or Tulsa.
Why this is the most cost-efficient structure
One technical foundation, one content operation, one link-building program benefits both markets. Duplicated agency retainers duplicate the foundation work and rarely align. A unified North American program typically delivers both markets for meaningfully less than two separate programs — and the markets compound each other's authority instead of competing for it.
Local SEO — our Bay Area backyard
National reach starts local: our headquarters in San Jose keeps us sharp on the local search fundamentals — Google Business Profiles, reviews, hyper-local content — that anchor our national programs. We serve businesses across every major Bay Area market, and those local pages show exactly how we build market-specific content without doorway-page shortcuts.
National SEO — North America FAQ
Should we use one website or two for the US and Canada?›
Almost always one. Two sites split your domain authority, double your technical overhead, and force every future content investment to be made twice. One domain with hreflang and market-segmented pages keeps authority concentrated. Two sites make sense mainly for distinct brands or radically different offerings.
What is hreflang and why does it matter for us?›
Hreflang is the HTML code that tells Google which version of a page to show which audience — en-US to American searchers, en-CA to Canadian. Without it, Google decides on its own and often collapses your two versions into one, making the other invisible. Correct hreflang is the backbone of any cross-border program and most implementations we inherit are broken.
Our US and Canadian offerings differ somewhat. Does that break the one-site model?›
No — it just shapes the page architecture. Offerings that are identical share one page; offerings that genuinely differ (pricing, product availability, regulations) get market-specific pages with hreflang connecting them. The model flexes; what stays constant is one domain and one program.
How do we measure which market is performing?›
Our reporting segments every metric by market from day one — US and Canadian traffic, rankings, leads, and pipeline value. You will never have to reverse-engineer performance from blended numbers, and budget decisions become obvious when you can see each market's cost per qualified lead side by side.