Client Story · Database / Real-Time Data Platforms
Aerospike: demand generation for a real-time data platform
Aerospike powers real-time data for some of the world's most demanding workloads. We built a demand program that put their expertise in front of the technical buyers searching for it.
Where Aerospike started
Highly technical buyers, long evaluation cycles, and a category where credibility with engineers matters more than ad spend. Generic campaigns were invisible to the audience that mattered.
What we built for Aerospike
- ✓Technical-content strategy aimed at database architects and platform engineers
- ✓Search visibility built on category and use-case terms with real technical depth
- ✓Campaign and content coordination so paid amplified organic instead of duplicating it
Outcomes that matter
Qualifiedinbound demand from technical evaluators
Credibilitycontent that survives engineer-level scrutiny
The full story — context, numbers, and what we would do differently — is in the complete case study PDF, published with the client.
Download the full Aerospike case study
The complete case study, as published, with the full engagement narrative.
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