What do social media management services include?
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Social media management services cover the full cycle of running your brand's social presence: strategy, a monthly content calendar, post copy and graphics, scheduling and posting, community management for comments and messages, and analytics reporting. With us, you approve every post before it goes live, and we handle everything after.
How much do social media management services cost?
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It depends on how many platforms you need, how much content you want each month and how much community management is involved. We scope every engagement after a discovery call and a review of your current presence, so you get a proposal built around your goals instead of a generic package. Engagements start with a three-month initial commitment, then renew monthly, and either side can end them with 30 days' written notice.
What is the difference between social media management and social media marketing?
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Social media management is the day-to-day work of running your profiles: planning, posting and engaging with the people who already follow you. Social media marketing is the wider discipline, which also includes paid social advertising and campaigns that reach new audiences. Most growing brands need both, in the right ratio, and we build that balance.
Should we hire a social media manager or a social media management agency?
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A full-time social media manager makes sense when you have the volume for the role and someone to guide it. A social media management agency gives you strategy, content, design and reporting from a team, without hiring for each skill, and the calendar doesn't stop when one person is out. Our comparison table above covers the trade-offs.
Which social media platforms should we be on?
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The ones your buyers use, not all of them. For B2B that usually means LinkedIn plus one or two others. For B2C it varies by audience. We recommend from data, not fashion.
Who approves what gets posted?
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You do. Every calendar is reviewed and approved before publishing. After that, we handle the daily rhythm of posting, monitoring and responding, so it actually happens.
Do you manage LinkedIn for B2B companies?
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Yes. LinkedIn is where B2B decision makers spend their professional attention, so it's usually the core of a B2B social media management plan. If you also want outbound pipeline from LinkedIn, our LinkedIn lead generation service runs alongside it.
Can social media management be outsourced?
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Yes, and it's common. Outsourcing works best when the agency learns your voice, you keep approval over every post and reporting shows what the work produces. That's how we run every program.
How do you measure the ROI of social media management?
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We report on content performance (reach, engagement and clicks) and on business results, such as website visits, leads and the conversations social helps start. Our free social media ROI calculator is a good place to estimate what a program could return before you start.
Do you use social media management tools like Hootsuite or Sprout Social?
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Scheduling and analytics tools handle publishing and reporting. But tools don't decide what to post or how to answer a customer. Strategy, content and judgment do, and that's the part our team owns.
How does social media management affect how my brand shows up in AI search?
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AI assistants such as ChatGPT and Google's AI Overviews describe brands using what they find across the web, and active social profiles are part of that picture. A consistent presence with clear descriptions of what you do makes your brand easier to understand. Our AI search optimization service works on the rest.
Do you offer social media management for B2C brands too?
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We partner primarily with B2B companies. We also serve select B2C and local businesses through clearly scoped, separately labeled programs.
What is the difference between social media management and social media advertising?
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Management engages the people who already follow you. Advertising puts paid content in front of new audiences. Our Facebook and Instagram ads management and LinkedIn programs handle the paid side when you need it.
How do we get started with your social media management company?
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Book a 30-minute Growth Strategy Session or send us a message below. We'll look at your current social presence, talk through your goals and tell you honestly where social fits in your marketing.