Get found, trusted and shortlisted by American buyers.
Breaking into the US market takes more than a translated website. Our US market entry marketing gets international B2B companies found in Google and AI answers like ChatGPT, trusted by American buyers and into a real US pipeline. Many of the companies we help come from Germany, Austria and Switzerland.
"A German engineer describes a breakthrough product as 'not bad.' An American describes a decent one as 'game-changing.' Guess who wins the deal. Today, US buyers often ask ChatGPT or Google for a shortlist before they ever talk to a salesperson, and if you're not in that answer, you're not in the deal."
US market entry marketing is the work of making a company that's new to the United States known, trusted and shortlisted by American buyers. It covers US positioning, a website written for US buyers, SEO and AI search visibility, LinkedIn and paid campaigns aimed at US accounts, and reporting on the pipeline it produces. Legal, tax and incorporation sit with US advisors. The marketing is what gets you into the deal.
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Most companies entering the US market have a great product. What they're missing is a way for US buyers to find it, understand it and believe it.
One team runs the marketing side of entering the US market, from the story to the pipeline report.
Your value proposition rewritten for American B2B buyers. Adapted, not translated.
Your site or a US version with US English, US proof, a US phone number and clear next steps.
Keyword research in the US database, technical SEO and content for what US buyers type.
Work to get your company named in ChatGPT, Google AI Overviews and Perplexity shortlists.
Profiles, content and outreach aimed at decision makers at your target US accounts.
Search and LinkedIn campaigns that test US demand quickly, before a full budget.
Articles, case studies and guides that build credibility with buyers who don't know you yet.
Measurement wired to leads and pipeline, so you can see what the US launch produces.
We look at who you compete with in US search, what US buyers type and what proof they expect from a vendor like you.
We rewrite your story for American buyers and adapt your website so it reads as a credible US option.
SEO, AI search and LinkedIn start together, with paid campaigns first where you need fast demand data.
We put more behind the channels that produce pipeline and support the US sales team as it grows.
What works at home often needs a rewrite for the US. These are the shifts we make most often for companies entering the US market.
| Typical home-market approach | What US B2B buyers look for | |
|---|---|---|
| Tone | Understated and technical. Quality is assumed. | Clear outcomes, stated with confidence and backed by proof. |
| Proof | Certifications, years in business, domestic references. | Recognizable customers, case studies with results and third-party reviews. |
| Website | A translated copy of the home-market site. | US English, US spelling and units, a US phone number and an easy way to talk to sales. |
| First contact | Trade fairs, partners and introductions. | Search, LinkedIn and AI answers. Buyers research on their own before they call. |
| Sales motion | Long relationship building before any pitch. | Fast follow-up, a clear next step and a short path to a demo or call. |
Expanding into the US market involves lawyers, accountants and trade offices as well as marketing. Here's who usually handles each part, and where we fit.
| Part of the US launch | Who usually handles it | Where SocialSellinator fits |
|---|---|---|
| Company formation, registered agent | US business attorney | Not us. We work alongside your advisors. |
| Tax, payroll and banking | US CPA and bank | Not us. |
| Visas and immigration | Immigration attorney | Not us. |
| Trade missions and market programs | Your trade office or chamber, such as ADVANTAGE AUSTRIA or the German American Chambers of Commerce | Jock has mentored companies through Advantage Austria and German Accelerator programs. |
| Positioning, website, SEO, AI search, LinkedIn, paid media, content | B2B marketing agency | This is our work. |
| Hiring your US sales team | Recruiter | Not us. We build the pipeline they inherit. |
Co-founder Jock Breitwieser is Vice-Chair and CMO of the German American Business Association (GABA) Northern California and a longtime mentor to European companies entering the US through German Accelerator and Advantage Austria. He kicked off ADVANTAGE AUSTRIA USA's BootCamp USA in New York in 2025.
See the GABA board →Meet Jock →Highly technical buyers and long evaluation cycles, the same challenge many engineering-led European companies face in the US. We built a technical-content and search program that put Aerospike's expertise in front of the evaluators searching for it.
Read the Aerospike case study →5.0 on Google across 44 reviews and 4.9 on Clutch across 15 verified reviews.
Read client reviews →Wir sind eine B2B-Marketingagentur in den USA und begleiten Unternehmen aus der DACH-Region beim Markteintritt in die USA.
Positionierung und Botschaften für US-Käufer, eine Website, der amerikanische Entscheider vertrauen, SEO und Sichtbarkeit in KI-Antworten wie ChatGPT, LinkedIn-Leadgenerierung und bezahlte Kampagnen in den USA. Rechtliche und steuerliche Fragen klären Sie mit US-Anwälten und Steuerberatern.
Jock Breitwieser spricht Deutsch und Englisch. Ihr Strategiegespräch kann also auf Deutsch stattfinden.
Strategiegespräch buchen →Use these whether you hire us or another agency on your list. A good partner gives specific answers, not a sales pitch.
Ask us all eight →We're a US-based B2B marketing agency that works with companies entering the US from abroad. That includes European companies expanding to the US for the first time, UK companies expanding to the US after a strong home market, and funded startups planning their US go-to-market. Size doesn't matter. A real plan for the US does.
US market entry is one of our B2B programs. It uses the same team, reporting and channels we run for US B2B companies.
See our B2B digital marketing →US market entry marketing is the work of making a company that's new to the United States known, trusted and shortlisted by American buyers. It covers US positioning and messaging, a website written for US buyers, SEO and AI search visibility in the US, LinkedIn and paid campaigns aimed at US accounts, and reporting on the pipeline it produces.
The ones that do it well start with a US story, not a translation. They rewrite their messaging for American buyers, make their website credible to someone who's never heard of them, and get found where US buyers research: Google, LinkedIn and AI answers like ChatGPT. Then they test demand with focused campaigns before they scale spending or hiring.
Not for the marketing. You can start testing US demand before you incorporate. Whether and when to set up a US entity is a legal and tax decision, so talk it through with a US attorney and a tax advisor. We'll work alongside them.
No. Those need a US business attorney, an immigration attorney and a CPA. We handle the marketing side of your US market entry: positioning, website, SEO, AI search, LinkedIn, paid media and content.
They overlap. A go-to-market agency plans how a product reaches a new market: who to target, what to say and which channels to use. A marketing agency runs those channels. For a US launch you need both, and we do both: the US go-to-market plan and the SEO, AI search, LinkedIn and paid media that carry it out.
Both, in the way that matters. We're a US-based B2B marketing agency, so we know how American buyers research and buy. For companies coming from abroad, we work as an international marketing agency: our US market entry services adapt your story, website and channels for the US, and our co-founder speaks German.
It depends on your market and budget. Positioning and website changes come first. Paid campaigns can produce demand data within weeks, while SEO and AI search visibility build over several months and keep compounding. We'll give you a realistic plan after we've reviewed your US competitors.
It depends on which channels you need and how fast you want to move. We scope every engagement after a discovery call, so the proposal fits your goals instead of a generic package. Engagements start with a three-month initial commitment, then renew monthly, and either side can end them with 30 days' written notice.
Both can work, and it's one of the first decisions we make with you. A US section on your existing domain keeps the authority you've already built. A separate US site can make sense for a distinct brand or offer. The wrong choice is expensive to undo, so we decide before any pages are built.
We adapt rather than translate. US buyers respond to different proof, a different tone and different terms. We keep your expertise and rewrite how it's presented, in US English.
Yes. Jock Breitwieser, our co-founder, is bilingual in English and German, so your strategy session can be in either language. Your US marketing itself is written in American English for American buyers.
No. Many of the international companies we work with come from the DACH region, but the approach works for B2B companies from anywhere that want to grow in the United States.
AI assistants build their answers from what they find across the web. We make your site clear about who you serve in the US, add structured data, publish content that answers US buyers' questions and build mentions on the sites AI tools cite. Our AI search optimization service covers this in depth.
A clear US value proposition and a website that makes it believable. Without those, ads and outreach send US buyers to a page that doesn't convince them. After that, add the channel that tests demand fastest for your market, usually LinkedIn or Google search.
Book a 30-minute Growth Strategy Session or send us a message below. We'll talk through your US plans, look at where you stand today and tell you honestly where to start.
Tell us where you're based, what you sell and where you are with your US plans. We'll reply within one business day with an honest take on where to start. No obligation.
Prefer to talk first?
Book a Growth Strategy Session→In 30 minutes, we'll discuss your current marketing priorities, identify two or three opportunities to improve qualified demand, and outline where to focus over the next 90 days. If there's a fit, we'll explain the next step.
Rather talk now? Call (408) 800-5625