Financial service providers are often required to pursue big lucrative contracts. Everything revolves around the internet today.
That’s why using social media platforms is the best way to keep your clients satisfied. It’s also an excellent way to beat your competitors.
Over 80% of financial advisors are already using all the potential of social media for their business. So, it’s safe to say that you need a social media approach.
If you’re a financial service provider looking for good companies, you can find out about them by embracing LinkedIn Marketing. There are also many other great benefits of social selling on LinkedIn for financial service providers.
LinkedIn continues to be the biggest business social platform, entirely focused on business. It’s evolving into a content platform.
This shift allows financial professionals to avail themselves of many venues and tools on LinkedIn. They can now promote their brands, both indirectly and directly.
Social selling on LinkedIn offers several benefits to financial service providers, such as:
Sure, LinkedIn isn’t a direct source of revenue. But it can help you make significant adjustments to your business strategy.
LinkedIn has one simple goal – to help you develop a strategy that allows your business to maximize the effect of financial social media. It helps you:
LinkedIn allows businesses to target campaigns. It provides all the necessary tools these institutions need to reach their target audience.
The key factor of success for financial service providers is building thought leadership. LinkedIn can help by allowing you to show your expertise, thus elevating your brand.
There’s no denying that businesses that manage to harness the potential of social media get a chance to drive more revenue. LinkedIn also helps you establish a meaningful, long-lasting relationship with your audience.
That’s why LinkedIn is the best social media platform for social selling for financial service providers. It allows these professionals to focus on the right prospects. It gives them useful insights to build trusted relationships.
So how does LinkedIn help financial professionals find the right audience?
The platform allows you to put in place a professional context to target a quality audience. This helps narrow their market efforts down. You can discern between executives, decision-makers, and influencers, and act on new opportunities.
LinkedIn allows these professionals to customize targeting with their audience data. They can then nurture interested contacts, leads, and prospects. Finally, LinkedIn allows people to build ideal financial personas by combining targeting criteria.
The individual profile on LinkedIn allows people to connect on a personal level online. A business page is something entirely else – it provides followers rather than plain connections. A business page on LinkedIn allows prospects to find businesses because of the services/products they offer.
According to LinkedIn research, there’s a 50% higher chance that prospects will buy from a brand with a business page. And 80% of LinkedIn members are looking to connect with companies.
Here are some of the benefits a business page can provide to financial service providers:
LinkedIn went quite a length to make it easier for businesses to achieve their business goals. The network provides many, extremely practical tools for businesses.
Many features are constantly adapting to the evolving and increasing needs of users. That way, financial professionals can save time and money while still getting good results.
Every online action a business takes on social media matters. These actions can have a positive impact on your brand across all social media channels. Doing it by hand would take a tremendous amount of time, effort, and resources. That’s why you can use IFTTT to allow automation to work for you.
This tool automatically causes things to happen simultaneously on all connected platforms. Whether it’s posting, sharing, or hash-tagging, IFTTT makes cross-platform selling a breeze.
LSN works in a straightforward way – it allows you to find and target the right audience. You can understand their needs, keep track of changes, and engage your prospects. It’s a tool that allows you to:
LinkedIn sales navigator includes several features, such as:
Detective is a training platform for software adoption. It helps reduce the time it takes to train your employees. It does so by increasing the adoption of the latest industry-related software.
A detective can help with CRM, knowledgebase, sales enablement, or salesforce software training.
Nimble is perhaps the most useful tool for customer relationship management. It helps manage your pipeline and contacts, but it also offers one advantage. You can gather data on your potential prospects and clients from various sources. These include emails, cross-platform social interactions, and contact lists.
Nimble helps you reach out to each prospect in a personalized way. You can provide an exceptional user experience. It helps make the most out of every lead you generate.
LinkedIn provides connections to a vast pool of potential prospects around the globe. You can use it to establish strategic partnerships, build brand awareness, or generate leads. However, there are a lot more uses.
If you use LinkedIn for social selling, you can engage your audience and grow your business like never before. The process of adaptation includes some crucial steps:
LinkedIn is all about consistency, patience, and professionalism. It’s a social media platform dedicated to helping businesses thrive in their industries. It does so by providing everything necessary for these organizations to achieve success.
Things move fast in this modern world. Technology has the last say in pretty much everything we do. Mastering LinkedIn social selling techniques can seem a bit overwhelming. However, it isn’t that hard if you focus on one thing at a time.
This article helps you master each of these social selling steps. That way, you can generate a highly predictable and easily controllable stream of new clients. Harness the power of LinkedIn to beat your competition!