Have you started social selling yet? If not, you may be missing out on a huge opportunity to connect with buyers and close more sales.
Social selling is the process of using social media to build relationships and generate leads. It's a great way to connect with prospects who might not otherwise be reachable and allows you to build trust and credibility with potential buyers.
If you're unsure how to start social selling, don't worry - we've got you covered. This article will give you 9 tips for setting up your social media marketing strategy.
Read more: 2023 Social Media Cheat Sheet for Realtors
Tip #1) There are Two Parts to Social Selling
Before you start social selling, it's important to define your objective. What are you trying to achieve with social selling? Are you looking to generate leads, build relationships, or both?
Your objectives will determine the approach you take and the tactics you use. For example, if you're mainly focused on generating leads, you'll want to focus on creating content that will attract prospects to your profile. If you're more interested in building relationships, you'll want to focus on engaging with other users and sharing valuable content.
Tip #2) Define Your Social Selling Goals
Once you know what your objectives are, it's time to identify your target audience. Who are you trying to reach with your social selling?
Think about the type of buyer you're trying to attract, and then find where they hang out online. What social networks do they use? What kind of content do they engage with?
Once you know where your target audience is active, you can start creating your content marketing strategy that will appeal to them.
Tip #3) Set Up Your Profiles
Now that you know where you want to sell socially, it's time to set up your profiles. Make sure your profiles are complete and up-to-date and include a professional photo and bio.
In your bio, be sure to include keywords that prospects might use to search for someone like you. For example, if you're a real estate agent, you might include keywords like "real estate," "homes," and "property."
Tip #4) Creating Share-Worthy Content
Content is the key to social selling success. If you want people to find and follow you, you need to create interesting and share-worthy content.
Think about the type of content your target audience would find valuable, and then create blog posts, infographics, images, and other types of content that they'll want to share.
Tip #5) Make Connections
Once you have some great content to share, it's time to start making connections. Follow prospects and influencers in your industry, and engage with their content.
When you first start the following someone, take the time to personalize your message. Mention something you have in common, or compliment their work. This will help you stand out from the hundreds of other people who are trying to get their attention.
Tip #6) Join the Conversation
Another great way to build relationships is to join conversations that are already taking place. Look for relevant hashtags, and chime in on discussions that are relevant to your industry.
Be sure to add value to the conversation, and avoid selling too blatantly - no one likes a hard sell. If you can establish yourself as an expert and a trusted resource, people will be more likely to do business with you when the time comes.
Tip #7) Offer Value
One of the best ways to build relationships is to offer value without expecting anything in return. This could mean sharing helpful resources, offering advice, or simply being a sounding board for someone's ideas.
When you offer value without any ulterior motives, people will start to see you as a trusted resource. They'll be more likely to turn to you when they're ready to buy, and they'll be more likely to recommend you to their friends and colleagues.
Tip #8) Automate What You Can
Social selling takes time, so it's important to be patient. Don't expect results overnight - building relationships takes time, and trust doesn't happen instantly.
The key is to keep creating valuable content, engaging with your target audience, and offering value without expecting anything in return. If you do this consistently, you'll start to see results over time.
Social selling is a great way to build relationships and generate leads. By following these tips, you can get started on the right foot and set yourself up for social selling success.
Tip #9) Measure Your Results
Finally, don't forget to measure your results. Keep track of your goals, and track your progress over time. This will help you see what's working and what's not so that you can adjust your strategy accordingly.
The Bottom Line
Social selling is a great way to build relationships and generate leads. By following these tips, you can get started on the right foot and set yourself up for social selling success.
By following these tips, you can start social selling like a pro. Just remember to be patient, offer value, and create share-worthy content, and you'll be well on your way to success.
