Are you using Pinterest for business purposes, or simply want to make a good impression on your personal account? It’s extremely easy to climb on the bandwagon and start pinning. Everybody can do that, but that won’t bring you, followers. Although Pinterest is all about visuals, you should do more than just pin images and leverage digital marketing for your Pinterest business account.
Here are 7 deadly sins you should avoid if you want to make the most out of your Pinterest account:
1. Not having a high-quality profile picture
Pinterest is a visually oriented platform, so make sure you keep that in mind and stick to high-quality professional shots if you want to make a good impression.
2. Using a personal Pinterest profile as a business page
If you’re using Pinterest for business purposes, you shouldn’t promote it through your personal account because you’ll be missing out on features made especially for Pinterest Business Page, like analytics, for example.
3. Not linking Facebook and Twitter to your Pinterest account
Link other Social Media accounts you have with Pinterest. This way people will be able to find out more about you, and your Pinterest profile will gain more credibility.
4. Not following other people or businesses
Social Media is all about networking and following other people you may not know but whose work or personality you admire. By connecting with others you can get inspired and come up with a few ideas for your own Pinterest board.
5. Pinning images that are not relevant
Although pinning is important, it’s more important what you pin, than the pinning per se. People sometimes pin just about anything. But this only makes them look like they don’t know what they’re doing. Pinning relevant and useful content is crucial if you want to make the most out of your Pinterest account.
6. Using one board for all of your content
Make use of the boards! That’s what they are made for, to classify your content and make it easy to navigate. If you throw all of your content into one board, people will get confused and won’t be able to follow through.
7. Not adding a pin description
Don’t be stingy with words when it comes to pinning descriptions! You have 500 words available - make use of that! If you use Pinterest to promote your business, this is a perfect space to throw in some keywords and phrases you want to be associated with when people search for you up.
