Content Creation Pricing

Why is Content Marketing Important?

Many people usually engage in content marketing before deciding to buy something online. For example, a person wanting to purchase auto insurance will likely search for buying guides to learn more about the factors that influence the final cost.

They’ll look at comparison articles to help them find an affordable solution. Similarly, a person engages with your content marketing strategy when looking for a specific service. For example, if you’ve been recently involved in a car accident, you may want to know what to do next.

Many people go online to ask these types of questions.

Personal injury attorneys, knowing this, will create helpful articles breaking down popular questions their potential clients will ask. Thus, a potential client reads their article and becomes informed; they’re more likely to do business with that law firm. By promoting content online through a process known as optimization, blog posts and other articles can reach the top of search engine results pages (SERPs).

This will allow businesses to achieve maximum visibility on the internet. Most search results are blog articles, whitepapers, eBooks, and more content. The more content you create, the more real estate you can acquire on Google and Bing.

For this reason, investing in high-performance content marketing services is in your best interest. This can help you achieve remarkable growth in elevating your online presence and surpassing your most formidable competitors.

How Much Does Content Marketing Cost?

Content marketing services, much like SEO, are generally extensive and in-depth. A lot of work, time, and effort is poured into a content marketing campaign. First, a content marketing company must perform both keyword and topical research to identify keywords a target audience uses.

With topical research, the agency can also discover popular topics a target audience is using as well. This labor-intensive work can factor into the final cost for content marketing services.

Next, there’s the process of writing the content. Depending on the amount of content you want to publish every month, this process can also become labor- intensive. The general rule of thumb is that if you’re going to post more content every month, you will pay much more than a business creating only a few monthly blogs.

Lastly, revisions can sometimes impact the cost of content marketing services. Some agencies will include basic revisions in their packages or fees. Others will charge you every time you require a significant revision.

This usually depends on the agency you hire to do all of this work. To recap, here are all of the factors that will determine how much you’ll spend on content marketing Services.

• Ideation - This is the process of performing both keyword and topical research. Depending on the company you choose, this service may not incur an additional cost.
• Creation - This is the most significant driver of content marketing cost. Based on the amount of content you want to create, your final price could fluctuate dramatically. For example, you will pay more for a 20,000-word eBook in comparison to a few short blog articles.
• Revision - The revision process can take a long time, depending on how involved you are in the creation process. If you’re a picky client and want your content to match your brand’s style and tone, this process can take a while and result in additional costs.

Most content marketing agencies will charge a flat monthly fee for their services in addition to specific deliverables. Though, some companies will instead charge an hourly fee.