Ad Spend Calculator
Ad Spend CLV
Estimated Monthly Budget
How much do you plan on spending per month on digital ads? Even if you don't spend money on ads yet, see what you could achieve if you did. Usually, 10% of your total marketing budget is a good place to start.
Read more: Social media pricing sheet
Expected Cost-Per-Click (CPC)
How much do you plan on spending per month on digital ads? Even if you don't spend money on ads yet, see what you could achieve if you did. Usually, 10% of your total marketing budget is a good place to start.
Website Visitor Conversion Rate
On average, the conversion rate from a visitor on your website into a lead is about 3%.
Read more: SEO Cost Calculator
Average Sale Price
On average, how valuable is a single customer? This number may change over time. If you are trying to get an idea for different scenarios, test different options. You can put in an amount you think reasonable for a new client, or the lifetime value of a customer.
Lead to Customer Rate
The big question: how many of your leads turn into paying customers? This is where your communication with your sales team is key. Your main goal should be to increase the lead to customer rate to visibly improve the ROI of your ads.
Number of Clicks
Number of Leads
Cost per Lead
Expected Revenue
Expected Profit
Return on Ad Spend
Free Assessment
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